And not only do these classic frames now boast three great looks, but we’ve made them stronger, lighter and more durable using our Light Ray technology. Made of a patented memory metal, each frame is entirely nickel-free, resistant to corrosion, and hypoallergenic.  APX plastic lens material allows for an ultra-lightweight lens with maximum performance capability.   Also included is a lens carrying case so you can store an extra pair of lenses when you’re on the go. Beautifully packaged of course.

Sunglasses in the snow

Some people mistakenly associate sunglasses and summer thinking that’s the only time its ok to wear shades. However the winter sun can sometimes be more damaging than the summer sun. With the sun's force reduced in the winter, people tend to forget about the dangers of UV exposure. Don’t make the mistake of skipping your sunglasses in the winter, Snow reflects 80 percent of sunlight — three times more than water and five times more than beach sand. In addition the sun is sitting lower in the sky. It is also arching across the sky at a completely different angle than during warmer months. This can give your eyes more sun exposure during the day if you are outside for extended periods of time.

Winter sports and UV exposure. Myths vs. Facts

Myth
Because the sun is weaker in the winter, my eyes are safe from overexposure to UV rays.

Fact
Every day - whether it is sunny or cloudy, and despite the season - we are exposed to ultraviolet (UV) radiation from the sun. UV radiation can't be seen or felt, and over time, it has a damaging effect on eyes.
Unprotected exposure to UVA and UVB radiation can lead to serious health issues including damage to eyes and skin cancers. Even during the winter it is important to always protect your eyes by wearing sunwear that provides UVA/UVB protection.

Myth
If it's cold enough for snow and ice, the sun's UV rays aren't strong enough to damage my eyes.

Fact
Fresh snow reflects nearly 80 percent of UV radiation, and UV rays can bounce back off of frozen water, hitting the skin twice. And even when it's overcast the amount of reflected light can be magnified so that your eyes are at risk. Skiers, snowboarders, ice skaters and others engaged in snow or ice sports should take special care. Wear sunglasses or goggles, and apply sunscreen with an SPF of at least 15. Remember to protect areas that could be exposed to UV rays by the sun's reflection, including under the chin and nose.

Myth
In the mountains, I should be more concerned with wearing the proper clothing to stay warm than with protecting my vision.

Fact
At high altitudes, thinner air allows for the passage of even more light. UV radiation goes up 3% for every 400 meters (about 1,312 feet) of altitude. Plus, about 80% of UV light is reflected by snow and from clouds on overcast days. This could mean a double dose of exposure, so it is important to always protect your eyes by wearing wraparound sunglasses or goggles.

So go ahead! Be hip and wear ‘em!

Do Aviators Wear Aviators?

As saturday New York Times article notes that pilots for regional airlines are poorly paid, scramble to get enough sleep between flights, and often fly hungry. So maybe aviators don't live up to every glamorous stereotype—but do they at least wear cool aviator sunglasses?